American Standard Logo
American Standard
Streamline your operations and grow your business with innovative integrations that allow you to offer an enhanced customer experience.
Suppliers
Catalogs & Pricebooks
Leads & Bookings
Integration
Titanium Partner

ServiceTitan and American Standard partnered to help you win by providing innovative integrations to streamline operations, elevate customer service, and grow your revenue.

Key Features:

Leads Integration

Quickly convert more American Standard leads to jobs for repair, maintenance, install and system quote requests within ServiceTitan. Web and phone leads from the Trane website go directly into ServiceTitan with no manual entry.

Catalog Integration (IWD)**

Share up-to-date product descriptions, part numbers, model numbers, and images through top-tier presentations powered by the American Standard Catalog. The catalog now includes equipment and parts.

To learn more about our offerings, please review the Leads Integration and Catalog Integration (IWD) tabs on this page.


Featured Partners:
  1. Scorpion will be partnering with American Standard to create some custom email marketing templates that will work within ServiceTitan's Marketing Pro platform. Learn more about Scorpion.

  2. Increase conversions with integrated Wells Fargo financing, now live in ServiceTitan—offering seamless financing options at no extra cost, directly within your sales process. Bonus for American Standard Specialists: Your Wells Fargo growth benefit will be applied directly to your Wells Fargo promotions. For questions about the American Standard Comfort Care (CC) Elite Dealer Program, contact your Account Manager.

  3. Save time and gain full visibility into your extended warranties with our leading integration with JB Warranties.


IWD**: For Dealers who purchase from an independent wholesale distributor (IWD) of Trane or American Standard products

American Standard Leads GIF
Key Features:
  1. Manage booking requests more efficiently

    1. Manage American Standard sales, service and installation requests right from the ServiceTitan booking page — now you’re set up to convert more leads to jobs.

  2. Provide superior customer experience

    1. Auto-populating customer data and lead sources provide you with the information necessary to schedule jobs quickly and accurately, ensuring a better experience for every customer.

  3. Reduce manual data entry to save time and money

    1. Keep your team fast and lean by spending less staff hours on manually copying over leads and fixing human errors — leads now show up in ServiceTitan, automatically!


Receive 100% of your Disposition score.

Dealers who activate the Web Form Leads integration receive 100% of their Disposition score, which makes up a majority of their Dealer Locator Score.


"With the American Standard Leads Integration, we can now capture name, address, phone number and email automatically – all in ServiceTitan. Auto populating this information minimizes the margin of error and saves us from having to enter data twice. It’s easier to stay in ServiceTitan and not have to go to one more portal. Plus, everyone in the office can now see inbound leads from Trane on the booking screen - having more eyes on them is a good thing.”

- Tracey Berg, Marketing Director at Blue Frost Heating & Cooling


FAQ

Do I still need to disposition my Trane / American Standard leads appearing in Dispatch? When you turn on the web form leads integration with ServiceTitan, you receive 100% for the disposition portion of your Dealer Score. Then, web form leads stop arriving at your Dispatch account. After, we ask you to continue the disposition of remaining Trane/American Standard phone/call leads in Dispatch until the phone/call lead integration functionality is available and you take the steps required to connect these leads to your ServiceTitan account. By continuing to update your phone/call lead statuses, Trane/American Standard can continue to measure and improve lead quality. However, phone/call leads dispositioning in Dispatch will not impact your Dealer Score.

Note: A web form lead refers to when a homeowner enters their customer information on trane.com or americanstandardair.com and authorizes a dealer to contact them. A phone/call lead refers to when a homeowner calls the phone number associated with your company on the Trane / American Standard website.

Is there a cost for the Leads Integration? The Leads Integration is free to all ServiceTitan customers. There is no additional cost for dealers to use the integration, outside of their core subscription fees.

What is the API and Data Agreement and do I need to sign it? The API and Data Agreement is a form that ServiceTitan customers who wish to use the Leads integration must sign authorizing ServiceTitan to share Customer Data with Authorized Partners, in an effort to provide dealers with more quality leads.

American Standard - Catalog Integration Image
Key Features:
  1. Boost Your Equipment & Parts Sales

    1. Share up-to-date names, product descriptions, part numbers, model numbers, and images through top-tier product presentation powered by the American Standard catalog integration.

  2. Increase Your Close Rates

    1. Easily build and display "Good, Better, Best" estimates to increase close rates by 7% and grow average ticket by 9%


FAQ

What will the new American Standard Catalog include? The catalog will include tens of thousands of equipment and materials/parts from brands including Trane, American Standard, RunTru, Ameristar, and LCU equipment. 

Is there a cost for the Catalog Integration? The Catalog Integration is free to all ServiceTitan customers. There is no additional cost for dealers to use the integration, outside of their core subscription fees.

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