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Cornerstone Advertising
Cornerstone Advertising is a boutique marketing firm dedicated to the trades. We provide end-to-end marketing, digital advertising, and traditional advertising under one roof with more than 30 years of exclusive service to residential HVAC, plumbing and electrical contractors. As a ServiceTitan partner and specialist in the trades, we not only accelerate the software but bring trade-specific experience into all aspects of your marketing and advertising. Our mission is to build success together with contractors committed to growth through proven direction, proven execution, and proven lead flow.
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Key Features
  1. Unlock your company’s full potential with a boutique, end-to-end marketing company who serves as your dedicated outsourced marketing department.

    1. Realize the transformative power of partnering with a boutique marketing firm. Cornerstone operates as a dedicated outsourced marketing department, reducing the need for in-house resources. A single-source provider streamlines operations, allowing you to redirect resources towards core competencies while benefiting from specialized expertise. Experience a true end-to-end solution that includes marketing, digital marketing/advertising and traditional advertising with comprehensive support that delivers.

  2. At Cornerstone, we’re not a jack-of-all-trades; we’ve specialized in building brands and delivering leads specifically for HVAC, plumbing and electrical contractors.

    1. For over 30 years, Cornerstone has dedicated our efforts to exclusively serve HVAC, plumbing, and electrical contractors. So, we understand the unique challenges and opportunities that exist in the trades, allowing us to craft highly targeted strategies to build brands and deliver leads to help you meet your sales & business objectives. Our focused approach ensures that every aspect of your marketing, from budget and strategy to execution, is meticulously tailored to meet the needs of your business. Partnering with us means accessing decades of industry knowledge, proven strategies, and unwavering dedication to your success.

  3. Our exclusive focus on the trades will save you time and money with a shorter on-ramp and proven strategies.

    1. At Cornerstone, we pride ourselves on being a marketing specialist in the trades… it’s all we’ve done for 30 years; and we can apply that trade-specific knowledge and experience to make your marketing and advertising more effective and efficient. Because of that experience, we save our partners time and money with a shorter on-ramp to success and better ROI for building your brand and delivering leads. Also, as single-source provider we reduce the in-house assets dedicated to marketing and streamline operations; allowing you to redirect resources towards your core competencies.ㅤㅤㅤㅤㅤㅤ


“I think when I hired Cornerstone, we were probably doing $5 million a year in revenue, and when I sold the company, we were doing $75 million. Cornerstone was able to bring to our organization marketing strategies, tactics and execution that aligned with and supported our growth plan. Cornerstone helped get us to where we wanted to be." - Michael Perri, A. J. Perri Heating, Cooling & Plumbing – Tinton Falls, NJ

"We have a very collaborative relationship with Cornerstone. I feel like they are part of our team. They’ve helped us grow both our revenue and our maintenance customer base." - Dusty Ernst, Ernst Heating & Cooling – Hamel, IL

For me, there are two key benefits of working with Cornerstone. First, I’m able to turn over all my marketing and advertising… so that I can focus on our operations. Secondly, with their experience with so many contractors, Cornerstone brings us a toolkit of what works.” - Ken Mecum, Sun Heating & Cooling – Bloomfield Hills, MI

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