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Inova Payroll
As ServiceTitan’s Premier Certified Payroll and HR Partner, Inova integrates closely with ServiceTitan to deliver an all-in-one payroll, HR, and benefits solution for trades and home service contractors. Trusted by 100+ mutual clients, Inova combines powerful technology with human-first support from an expert sales and service team built for the trades.
HR & Payroll
Integration
Certified Application

Automated Payroll Sync & Certified Payroll

Eliminate manual entry and errors with payroll data flowing directly from ServiceTitan to Inova. Inova also calculates and reports certified payroll, helping ensure accuracy and compliance.

One Employee Record Across ServiceTitan & Inova

Maintain one accurate employee record across both systems with real-time data and PTO syncing. Automatically update new hires, terminations, and changes to support job costing and financial integrity.

Optimize Accounting, Reporting, & Cost Allocation

Ensure financial integrity and improve job costing by mapping key data (like Business Units) and syncing GL postings with Sage Intacct, Acumatica, QuickBooks Online, or other accounting systems.

  1. How do your products integrate with ServiceTitan?

    1. We are a ServiceTitan App Marketplace partner who integrates with their solution through APIs.

  2. What is your implementation process?

    1. We require an onboarding call to understand the configuration and set-up of each ServiceTitan customer. Customers have a hands-off process as we then custom-configure the solution for them.

  3. Who do I go to for support?

    1. For any support-related questions, please reach out to support@localoptics.com Do you replace our current seo team? No, we work alongside them. It’s great if your SEO team has built a strong foundation. Our consistent updates enhance that foundation, making your online presence even more effective.

  4. How does this process work?

    1. We gain access to your CRM and are added as a manager on your Google Business Profile. From there, we pull job details and photos, add SEO-friendly metadata, and organize daily posts across your website.

  5. Where on my website will you put the maps?

    1. We typically place maps on your Services or Location pages, depending on your website’s layout and where it will be most effective for SEO. I’ve seen these geogrids around a lot lately.

  6. Did you invent them?

    1. We invented the GeoGrid capability specifically for service-area businesses, yes. Our team has spent the past decade developing cutting-edge martech software, with a strong focus on SaaS solutions designed to help small and mid-sized local businesses grow.

  7. This has everything I need for my business online, but it’s a lot to take in. Do you offer concierge setup or managed “done-for-you” services?

    1. We do! Our team can migrate your data into the platform for you, allowing you to cancel your other software subscriptions with confidence. We’ll handle the full system setup, and we also offer a fully managed service so you can rely on our team and technology to take care of everything. DIY monthly users typically pay a small setup and migration fee, while quarterly and annual plans include it at no additional cost.

  8. How do you compare to your competition?

    1. The world of SEO is big, confusing, and convoluted. There’s no shortage of great technology and talented teams out there, but where we’re different is simple: we’re the only provider offering decades of geo-grid IP paired with a true white-glove, set-it-and-forget-it approach. With millions of dollars already invested—and more on the way—we’re continuing to build a near-complete technology stack designed to help grow businesses online. Want to learn more about how we’re different? Book a demo today!

  9. Can this system assist with verifying my Google Business profiles?

    1. It cannot. The verification process carries a significant risk of misuse, so we intentionally do not offer tools for that step.

  10. Do I need a Google Business Profile to use the platform?

    1. It is recommended that you have one because a majority of the features require interaction with a verified GBP.

  11. This seems robust. Do you offer a full demo?

    1. Yes, we do. You can choose from several options depending on your preference. We offer an extensive library of walkthrough videos and a detailed knowledge base if you’d like to explore at your own pace. If you prefer a live, interactive demonstration, you can schedule a demo with one of our experts. You’re also welcome to reach out via live chat for immediate assistance.

  12. I’m currently using another platform, but I want to switch to Local Optics. Can you migrate my existing work and data so I don’t lose anything?

    1. Yes, we can! Schedule a call or demo with one of our specialists, and we’ll ensure a seamless migration so none of your existing work is lost.

  13. What is the contract length?

    1. We offer monthly and annual subscription options.

  14. Are there any hidden fees, or will I need additional technology for this to work?

    1. No—there are no hidden fees, and you won’t need any extra tools. This is a fully inclusive platform. Simply sync your Google Business Profile, and you’re ready to go.

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