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SearchLight
SearchLight connects your marketing campaigns to new and existing customer revenue, allowing you to measure marketing success with dollars, not just clicks and conversions. Now you can measure booking rate, customer acquisition costs, average ticket and closed revenue, from all marketing campaigns and conversion channels.
Marketing
Integration
Gold Partner
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Key Features
  1. Hold teams accountable for revenue growth

    1. Your agency may drive clicks and leads, but now you know exactly how those leads are booking and turning into revenue. Also, you can see how well your CSR team is managing the leads, and identify quality opportunities that are being missed.

  2. Improved marketing ROI and efficiency

    1. Historically, businesses have optimized marketing around clicks and leads, now we can do it off of booking rate and closed revenue, for every marketing campaign. This data allows you to eliminate the waste and invest where we see success.

  3. Automated data, direct from source, with no manual inputs

    1. All SearchLight data comes directly from its source, and is automatically updated nightly, without any manual inputs or 3rd party tools. We integrate directly with ad platforms and conversion tools to ensure data accuracy.


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